OpsSmart uses Quick Response (QR) codes so consumers with smartphones can easily access the traceability history of the products they are purchasing. By utilizing a free application, the consumer will be taken to the OpsSmart Database and the consumer can view information that the retailer and/or the agribusiness wants to make available to the consumer. That information can contain:
- The origin of the food
- Proper cooking instructions
- Allergen Alerts
- Recipes
- Videos